Award winning multidisciplinary creative director and designer specializing in branding, identity systems, communication design, 360 campaigns, brand activations and strategy for emerging and established brands.
Award winning multidisciplinary creative director and designer specializing in branding, identity systems, communication design, 360 campaigns, brand activations and strategy for emerging and established brands.
The National Museum of African American History and Culture is the only national museum devoted exclusively to the documentation of African American life, history and culture. The museum opened to the public in September 2016 as the newest museum of the Smithsonian Institution.
NMAAHC needed a logo to capture the spirit of their new museum located on the National Mall in Washington, D.C.. Inspiration was drawn from the museum's iconic crown-like architectural form designed by the African British architect David Adjaye. The logo incorporates type designed by acclaimed African American type designer Joshua Darden.
Designed with Creative Director Nick Gamma.
Alternate logos proposed drawing inspiration from African diaspora, the museum’s architecture and the previous NMAAHC centric logo.
Proposed Brand and Campaign Creative
Transformation and rebrand of Nike Inc Human Resources department into People Experience. The rebrand focused on two concepts. “People First” making employees the priority within the company – and celebrating employees bringing their whole selves to the workplace through a collection of diverse and inclusive self identifying adjectives.
The atmospheric multi-color backgrounds are based on the official colors of Nike Inc brands. They are unique, varied and individual like the people who work at Nike Inc. Designed for each employee to have their own self identifying adjectives and a multi-color background unique to them.
Created with the SYPartners team.
Get Schooled was founded 2009 as a partnership between Viacom and the Bill & Melinda Gates Foundation. Their mission to empower and engage young people to get the education they need to succeed. Get Schooled utilizes top tier talent such as Nicki Minaj, Kendrick Lamar, Pharrell Williams along with NBA star James Harden to energize their cause.
The rebrand leverages the brand equity from the original Get Schooled branding by incorporating similar letterforms and the dominant brand colors black, white and yellow. The chevrons within the logo imply upward mobility. A youthful and flexible rebrand that can go from minimal to maximal in its application. Get Schooled employs rich icon set creating compositions and patterns that drive the dynamic brand.
Adobe brand work including Mother’s new secondary Adobe logo and further developing and refining the frame based brand system. The first creative to be released into the wild utilizing the revised brand.
Concept development and led artist curation for Adobe’s newly constructed San Jose sky bridge and mural art installations featuring the work of New York based duo Hou de Sousa in collaboration with Bay Area artists Leo Bersamina and Leah Rosenberg.
Adobe is growing its brand awareness and cultural impact, in part through curated brand partnerships. Adobe partnered with Amazon to promote the new “Lord of the Rings: The Rings of Power” series, the most expensive series production ever.
Seeking new ways to reach Adobe’s user base, I saw an opportunity to leverage Adobe’s splash screens seen by 30 million subscribers. Splash screens are typically refreshed once a year and reflect a Creative Cloud update. For the first time in Adobe’s 40 year existence, the splash screens were updated mid cycle with Lord of the Rings inspired art. The creative leans into Lord of the Rings series characters while maintaining a high level of artistry. The Lord of the Rings art inspired interest in the new series and a wealth of social media engagement.
Creative Direction: John Caponi / Illustrations: Gosti, Flore Maquin, Brady Erickson
2022 Adobe MAX conference campaign development utilizing three dimensional video art created by Peter Sunna. Design elements were isolated and recombined to solve for a variety of digital, print and experiential applications with the goal of creating an immersive, memorable Adobe MAX brand experience.
LaSante Health Center is a multi-speciality healthcare provider centrally located in Brooklyn serving diverse, largely Caribbean, communities.
Founded in 2014, LaSante was at an inflection point, poised for growth, but with a brand that didn’t capture their commitment to trusted personable quality care. They are an integral part of the community wanting to up-level their perception as the go-to health partner across all demos. New branding was needed to better connect with the communities they serve.
Before & After
The new logo leverages the brand equity of the original and expands upon it creating a multitude of interpretations including: community, patient focused care, radiating wellness, team of care providers at the ready, along with evoking nature and spirituality through it’s light ray-like form. Creating these associations make for an effective and compelling brandmark paired with contemporary type that is humanist while having character and gravitas.
LaSante’s brand language is inspired by the communities they serve. Vibrant, joyful and warm, the brand shapes, “shards,” are drawn from the richly colored mosaics featured just blocks away in the heart of Little Haiti. The mosaic theme acts as a resonating metaphor for the diverse populations who receive care from LaSante.
The design system is robust and flexible that can alternate from minimal to maximal depending on the communication need. The primary san serif type is confident and distinct. It’s paired with a friendly serif that allows LaSante to communicate on a more intimate personal level.
Double Eagle is a new line of premium shoe care products specifically formulated for golf by Red Moose. The branding is positioned as upscale while still being accessible. The look and feel nods to vintage collegiate athletics, but with contemporary modern take. A handsome double eagle mark punctuates the brand and lends itself to lifestyle brand extension.
Viacom's CEO hosts an annual dinner that coincides with the Cannes Lions International Festival of Creativity. A special invitation was created to invite executive level media and entertainment guests to the annual dinner set in a restored 14th century castle on the Mediterranean. This year’s dinner included a performance by Usher.
The overarching concept of “A Creative Mix” is inspired by Cannes Lions, the dinner and its varied media and entertainment attendees. The cocktail mixer kit continues the theme and is an opportunity to sample regional flavors along with setting the tone of the event’s upscale party atmosphere. The invite draws its visual inspiration from the event’s unique castle setting. The illustration forms are remixed to create compelling compositions that embodies the concept of a creative mix.
GiftNow is a gift giving service that removes barriers to giving. It allows the giftee to accept or change the gift prior to receiving it. The anxiety of gift giving and the hassle of returns are over.
Wrapper’s delight, combining bold wrapping paper inspired patterns with elevated people and product photography to create an impactful brand experience. The subjects are literally wrapped in the proposed GiftNow rebrand. The wrapping paper builds a sense of anticipation and excitement. GiftNow’s customizability delivers on that promise.
The proposed rebrand includes refining their existing logo by redrawing the letterforms to create a more balanced and contemporary wordmark.
ChartHop is an emerging SaaS product that integrates and syncs business’s people data allowing them to better plan and grow for the future. A visual and intuitive product that emphasizes cross company organizational transparency.
The objective to create a distinct and approachable brand appealing to business owners, heads of Human Resources and Technology. The rebrand leverages the rabbit iconography of the original logo. The rabbit is redrawn to be more nimble and agile paired with a contemporary wordmark. The visual language of line and dot matrix references org charts, structure, data and the multitude of possibilities in planning for a company’s future. The system is highly flexible allowing the brand to pivot and evolve according to application and messaging needs.
Selection of logos and brandmarks.
Designed with Creative Director Nick Gamma.
Rebrand of the Bill & Melinda Gates education initiative. It leverages the previous brand equity through type and color while introducing a dynamic unicase mark.
Evolution of the previous wordmark included a redraw of the letterforms to make the wordmark balanced and contemporary.
Proposed brandmark is an evolution of their previous gift box and ribbon brandmark. The circle and square elements are inspired the overall shapes of the “G” and “N” of GiftNow.
Evolving the previous logo with a new, contemporary wordmark along with a more agile redraw of the leaping rabbit. The new logo creates a friendly, approachable and professional tone for the emerging HR SAAS product.
The International Culinary Center wanted a mark that would translate across cultures, specifically requesting to omit any overt culinary iconography. The mark needed to be simple to be embroidered in their student and faculty chef coats.
The ICC is frequently referred to as “the center.” The proposed ICC logo incorporates a shield-like form and a bullseye to evoke a sense of academia and centralization.
Proposed logo system that represents the diverse and youthful audience it supports. Individualistic rebel high-fashion chic aesthetic. This system would allow for Born This Way Foundation audience to generate their own unique logo based on user data.
Proposed brandmark, the “H” leans forward representing progress. The forms are scientific, helix-like while also appearing arm-like wrapping around giving a secure, comforting hug.
Art at Viacom was a multiyear program bringing art and artist to Viacom workspaces. The ever changing logo reflected the most current exhibition.
A strong mark that declares Viacom’s Business & Legal Affairs team as the authority in business and legal matters. The tone is confident and modern relating back to Viacom’s overarching brand.
Designed with Designer Lily Feinberg.
Mentor in a Box is a nationally distributed book that brings the mentor/mentee connection to life. It provides detailed, step-by-step instructions in a highly accessible, visually engaging format, and it includes data highlighting the positive effects of corporate mentoring programs along with real life testimonials. Mentor in a Box was unveiled at the 2012 National Mentoring Summit in Washington, D.C..
The book cover concept revolves around the mentor/mentee relationship and interaction. Mentor and mentee imagery overlap visually connecting them representing the positive impact they have on each other.
GiftNow is a gift giving service that removes barriers to giving. It allows the giftee to accept or change the gift prior to receiving it. The anxiety of gift giving and the hassle of returns are over.
Gift big. Model photography is expressive. Their imagery is juxtaposed to oversized gifts. The circle and square motif serves as an abstract representation of gift and giftee meeting, coming together.
The proposed rebrand includes refining their existing logo by redrawing the letterforms to create a more balanced and contemporary wordmark. The wordmark is paired with a new proposed brandmark. Circle and square reference “G” and “N” letterforms while being an evolution of GiftNow’s previous gift box/ribbon brandmark.
A selection of invitations created for Viacom and The Music Group that includes MTV, VH1, CMT and Logo brands.
Illustration by Ben Wiseman.
Get weird at the annual MTV holiday party. Capturing the zeitgeist with an absurdist lo-fi DIY meme based collage. Inspired by the invitation, the events team included a life-size unicorn cake that was sliced open by a ninja to reveal rainbow layers.
